When we were approached by Amazon Prime 6 months ago we couldn’t quite believe our ears... "Would you like to work on the biggest TV show ever?"
Here we are on release day for The Lord of the Rings The Rings of Power & we are so proud to be able to share our involvement in this cultural phenomenon.
A global marketing style guide for the biggest TV show ever
The Lord of The Rings: The Rings of Power is arguably the most highly anticipated series in the history of the entertainment industry, released in 240 countries and 37 languages.
Our mission was to deliver a 2D graphic language to bring to life the next chapter of an enduring and trailblazing cultural phenomenon, representing realms of Middle-earth for use across marketing, event activations, social media & licensing partners.
Authenticity & hand crafted qualities are at the heart of our creative solution & each asset was meticulously researched in co-ordination with the shows creative team & producers. Icons, patterns, borders and graphic lock-ups were produced that felt tactile, naturalistic, subtle, warm & premium to realise Tolkien’s world like never before.
Check our website for the full story:
https://crushed.co.uk/work/rings-of-power/